I think that it is very rare that we can pick up a magazine or watch a television show today in which the average person is being represented in society. The average person being shown through the media is usually caucasian, thin, rich, tan and beautiful. In the days of photoshop and airbrushing, we hardly get to see normal everyday, average people, and this is something that is contributing to making the average person powerless, because these images are not real and do not represent the average person living in society today.
I think that corporate control is a pretty scary thing, it prevents us from hearing, seeing and knowing the truth about certain issues around the world and because these corporations have so much money they are willing to do anything so that it stays this way. I think that these stories involve anything that will hurt their company’s image and who knows to what extent they have been breaking laws and using people as scapegoats in order to do so.
I think that it is the people with the most control and the most money that are able to sway the media into putting certain spins on stories in order to rank higher in ratings or sell more magazines and newspapers. Because of this, we are seeing one side of the story through a skewed interpretation.
Ideology to me, can be re-defined as a way in which we take representations of images and words and look at them while we interpret and place meaning on things that society has given importance and power to and in doing so, we create our own spin on them which is greatly influenced by the meaning that has already been constructed through the media.
